LaptopsForAll Banner Ads

These banner ads are for my display advertising class at FullSail. They advertise for the fictitious company “Laptopsforall.com”

<img style=”visibility:hidden;width:0px;height:0px;” border=0 width=0 height=0 src=”http://c.gigcount.com/wildfire/IMP/CXNID=2000002.0NXC/bT*xJmx*PTEzMDI1NDkwNjc5ODkmcHQ9MTMwMjU*OTA3MjczMSZwPTQ1NTkzMiZkPSZnPTEmbz*wZTkxYjk4NDY5NzU*ZmIwODU1/NDVjNGYzMWFhNWMxYyZvZj*w.gif” /><object id=”embededBannersnackFlash_8e540f938fd535e4b708ef4fb2350488″ type=”application/x-shockwave-flash” data=”http://files.bannersnack.net/app/swf2/EmbedPlayerV2.swf?hash_id=8e540f938fd535e4b708ef4fb2350488&watermark=1&bgcolor=#333333&clickTag=null” width=”435″ height=”300″><param name=”movie” value=”http://files.bannersnack.net/app/swf2/EmbedPlayerV2.swf?hash_id=8e540f938fd535e4b708ef4fb2350488&watermark=1&bgcolor=#333333&clickTag=null”><param name=”allowFullScreen” value=”true”><param name=”bgcolor” value=”#333333″><param name=”allowScriptAccess” value=”always”></object><noscript>To view this animated banner you need to have Flash Player 9 or newer installed and JavaScript enabled. BannerSnack <a href=”http://www.bannersnack.com/” title=”BannerSnack – Free flash banner maker”>flash banner creator</a> is very easy to use, but allows you to achieve professional results.</noscript>

LaptopsForAll.Com Product Video

This is my product video for the fictitious company LaptopsForAll.com. It includes a texting conversation between a mother and daughter. The mother has just bought a new laptop for her college age daughter. I think the music is what really makes this video, Handsome Boy Modeling School’s “If it Wasn’t For You” repeats the phrase “I need you” over and over, reinforcing the bond between the family members in the video, as well as the need for a reliable warranty from a reliable laptop retailer.

Mock Viral Marketing Video

I made this video in an attempt to deliver a message of usefulness and imbue a sense of reliability in the fictitious company “laptopsforall.com”.
The company goal was to appeal to and sell more laptops to women, to raise sales in general, and to get the word out about their fail-safe warranty, and their easy to use custom ordering process. I included a bit of humor to make the message more enjoyable, and more shareable.

Reality TV Gone Wrong

“They don’t call it the amazing race for nothing.”
This video is a great example of viral marketing. I am sure TV’s The Amazing Race will get a few more views after over 4 million people viewed this clip. Check out 0:27 – 0:35. Hilarious. “You have to finish. …They don’t call it the amazing race for nothing.”

Nicholas Roberts Online

This is my new portfolio site I am putting together for my web design class.

I got the template off the web, but I added a little color and changed a few other little things too.
Any feedback is greatly appreciated!
Click the image at right to see my site.

my portfolio page is kind of a word cloud

Tomorrow’s Marketing Skill Set

What skills do you need to really get the word out about your new product or service? This article from Adam Singer outlines the skills you will need to succeed in the near future.

Click the image at right to read the full article.

How to: Get Venture Capitalists to Throw Money at You

This video is from a TechCrunch conference in Europe called TechCrunch Pitch. The panel of tech writers and businessmen picked five startups to present their company as if they were vying for venture capital funding. The reviewers critiqued not only the presenters’ business models, but their presentations as well, offering advice for improvements in presentation so that venture capitalists might “throw money at you.”




The five startups that pitched their companies in this video all had different business models, some of them drastically different. The models ranged from Diary.com’s varied strategies including freemium service, ad sales and possible virtual goods to phonefromhere.com’s service charge, charging by measured usage. Theiplatform.com’s one –time purchase charge seemed to be an attempt to spur on the widget economy, and Raffle.it received high accolades for their model of charging a percent of raffle profits. Raffle.it’s intended customer base extends from individuals to large companies using the service as a marketing gimmick to non-profits using it to raise funds. Erepublik.com sparked all the judges’ interest (including one already invested in the company) for its model based solely on virtual goods; seems everyone really wants to see that market take off.

The presentations varied greatly and the people who received the most praise weren’t actually very good speakers. Through their stuttering, however, the good presenters showed us their product on-screen and were very direct in speaking to their revenue model and market development – where the market was headed and how they were going to hang on for the ride.

The winning presenter, Erepublik.com, didn’t have a great presentation or even a great new idea, just a solid business model already digging into a very specific niche of a larger market, that of the ever growing mmog. Business models for virtual goods and Raffle.it’s service to allow people to expand their raffling horizons were the seasoned e-business leader favorites.